Kodak Campaign
Brand identity and motion system, Packaging design


Role: Brand Strategy, Identity Designer, Motion Designer

Kodak faced significant challenges and a decline in its market share, particularly with the advent of digital photography. This identity system aims to revive the heritage and legacy of Kodak in the photography industry while showcasing its ongoing innovation in image-making technology in the modern era with the Kodak Moment campaign. 

The idea of the logo is derived from Kodak's slogan—Kodak Moment and it's used as a container for images to showcase captured moments. The rectangle’s aspect ratio comes from a ratio of traditional photos, taking both a retro and modern feel. Promotional Posters are designed to showcase photographers (mainly featuring Chogiseok, and Dina Alfasi in this academic project) and the Kodak Moment campaign. Pixel stretch treatments and graphic movement of lines are used to convey the scanning process of photography and to promote Kodak's new innovative digital printing technologies.


Awards:
2024 Graphis New Talent, Platinum
2024 TDC Young Ones, Brand Identity and Communication Design 
TDC Annual, The World’s Best Typography, Typography 45, Selected as Judge’s Choice
TDC 70 Exhibition









[Personal case study]




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.Photographer Showcase Identity Poster Series
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.Photography Conference Identity Poster Series
























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To discuss a potential project — please reach out : eyleedesign1001@gmail.com