Copilot+PC 
Spring’25 Campaign Visual Exploration
Art direction, 2D, AI





Role: Brand campaign illustration, 2D visual, AI image exploration, Type motion


The team was looking for a fresh design direction, so as part of the art direction team, we set out to shape a new visual language that added energy and felt bold and expressive.  I worked closely with the Art Director to design campaign visuals that introduced a more youthful, vibrant tone to the Surface brand—while staying true to its core identity.



Credit:
Art Director: Melissa Kim
2D designer: Esther Yeseul Lee, Phoebe Hsu
CG animations by ManVsMachine









[This work was part of an internal R&D phase and not released publicly]





.
.
















..
.


 
.


  ← Prev                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Next →

©2024 Esther Yeseul Lee.    

To discuss a potential project — please reach out : eyleedesign1001@gmail.com