Spring’25 Campaign Visual Exploration
Art direction, 2D, AI
Role: Brand campaign illustration, 2D visual, AI image exploration, Type motion
The team was looking for a fresh design direction, so as part of the art direction team, we set out to shape a new visual language that added energy and felt bold and expressive. I worked closely with the Art Director to design campaign visuals that introduced a more youthful, vibrant tone to the Surface brand—while staying true to its core identity.
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