Role: Brand Strategy, Identity Designer, Motion Designer
Cliburn aims to inspire and elevate the art of classical piano music by nurturing extraordinary talent and promoting a deep appreciation of classical music both nationally and internationally. Our focus is on supporting artistic growth, and creativity by providing transformative music experiences that stir a wide range of emotions.
At the heart of the new visual identity, the logo includes classic music notation that represents music structure. The logo is constructed with a repeat barline symbol, implying the idea of Cliburn playing a part in Van Cliburn’s legacy. The graphic language embodies the sense of vibrancy in rhythm and movement-celebrating the sonic echo of the unique energy from live piano performance.
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