Cliburn RebrandBrand identity and motion system



Role: Brand Strategy, Identity Designer, Motion Designer

Cliburn aims to inspire and elevate the art of classical piano music by nurturing extraordinary talent and promoting a deep appreciation of classical music both nationally and internationally. Our focus is on supporting artistic growth, and creativity by providing transformative music experiences that stir a wide range of emotions.

At the heart of the new visual identity, the logo includes classic music notation that represents music structure. The logo is constructed with a repeat barline symbol, implying the idea of Cliburn playing a part in Van Cliburn’s legacy. The graphic language embodies the sense of vibrancy in rhythm and movement-celebrating the sonic echo of the unique energy from live piano performance.


Awards:
2024 Graphis New Talent, Silver
2024 Communication Arts, Typography Annual 14
[Personal case study]




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©2023 Esther Yeseul Lee.    

To discuss a potential project — please reach out : eyleedesign1001@gmail.com