Identity, 2023

Overview—Cliburn aims to inspire and elevate the art of classical piano music by nurturing extraordinary talent and promoting a deep appreciation of classical music both nationally and internationally. Our focus is on supporting artistic growth, and creativity by providing transformative music experiences that stir a wide range of emotions.
Approach—At the heart of the new visual identity, the logo includes classic music notation that represents music structure. The graphic language embodies the sense of vibrancy in rhythm and movement-celebrating the sonic echo of the unique energy from live piano performance.

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©2023 Esther Yeseul Lee.